Publications

The forces shaping mobile phones as new direct marketing tools?

The forces shaping mobile phones as new direct marketing tools?

The invisible hand is working, Adam Smith would be proud.  Industry forces, much larger than any one company or group, ...
/ Articles, Mobile Marketing
Agencies Vs. Advertisers

Agencies Vs. Advertisers

Recently a graduate student doing research into mobile marketing practices asked me: "What are the major debates involving agencies and ...
/ Articles, Definition, Marketing
Certifying a Mobile (SMS) Marketing Campaign/Program

Certifying a Mobile (SMS) Marketing Campaign/Program

In the United States, wireless carriers require that all mobile marketing messaging and content delivery programs, that is nearly all ...
/ Articles
Understanding the difference: application service provider (MASP) and a connection/messaging aggregator

Understanding the difference: application service provider (MASP) and a connection/messaging aggregator

What is the difference between a mobile application service provider (MASP) and a connection/messaging aggregator and what are the benefits/drawbacks ...
/ Articles, Courses, Mobile Marketing
Ethnicity and Mobile Marketing Usage

Ethnicity and Mobile Marketing Usage

Demographics play a huge role in mobile usage behavior and patterns, including age, ethnicity, gender and household income. The following ...
Incentives and Mobile WiFi: Going Mobile with Starbucks – For FREE

Incentives and Mobile WiFi: Going Mobile with Starbucks – For FREE

The mobile channel is maturing, rapidly.  The statistics validating these are nearly everywhere.  Companies are leveraging the mobile channel for ...
/ Articles, Incentives
Mobile Marketing: Convergence of Media & Mobile

Mobile Marketing: Convergence of Media & Mobile

It is here. The mobile channel is here and the practice of mobile marketing is a viable practice for rich, ...
Mobile Marketing: Convergence of Media & Mobile

Mobile Marketing: Convergence of Media & Mobile

It is here. The mobile channel is here and the practice of mobile marketing is a viable practice for rich, ...
/ Articles, Barack Obama, Mobile Marketing
Embracing Multi-modality of Mobile--Deconstructing the Barak Obama mobile website

Embracing Multi-modality of Mobile–Deconstructing the Barak Obama mobile website

The use of the mobile Internet is growing rapidly throughout the world. According to Bango the top three most active ...
/ Articles, Barack Obama, Mobile Web
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