Publications

How to make money with mobile marketing?

How to make money with mobile marketing?

Since the launch of the first SMS in 1992 and its initial commercial use for marketing purposes on/around 1997 many ...
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/ Articles
Effectiveness of Mobile Channel Additions and A Conceptual Model Detailing the Interaction of Influential Variables

Effectiveness of Mobile Channel Additions and A Conceptual Model Detailing the Interaction of Influential Variables

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” -John Wanamaker (1838 ...
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/ Articles
Unfolding of the Mobile Marketing Ecosystem: A Growing Strategic Network

Unfolding of the Mobile Marketing Ecosystem: A Growing Strategic Network

Mobile phone use for services beyond voice is at the tipping point of exponential growth in the United States. Mobile ...
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The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction

The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction


This article was originally published by the Mobile Marketing Association in September 2005. Mobile phones are no longer used simply ...
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The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction

The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction

Mobile phones are no longer used simply for personal and business voice communication. In recent years there have been significant ...
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/ Articles, Branding
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