Publications

I thoroughly enjoyed my interview with Nishant Garg with WhatMarketWants. Here’s the abstract for the interview: “What’s your company’s approach to Mobile Marketing in a Privacy-First World? Mobile Marketing Expert Michael Becker talks about what’s mobile marketing, the potential of mobile marketing, mobile responsive content, mobile-optimized website, marketing in a privacy-centric world, the future of […]

A derived version of this article was published by the Mobile Ecosystem Forum on October 7, 2021.   Have you heard? Mobile is a big deal. The majority of the world’s population carries a mobile device, and there are billions of connected devices integrated throughout nearly every part of our daily life. Why does this […]

by Jay O’Sullivan, Michael J. Becker Over the past several years, the world of messaging has morphed in front of our very eyes. There are now more than six messaging channel categories, including text (inc. SMS, MMS, RCS), email, social media, chatbots (i.e. for support and conversational commerce), proximity alerts, and more than a dozen over-the-top apps […]

The UK Information Commission’s (ICO) Children’s Code, officially known as the“Age Appropriate Design Code: a code of practice for online services,” after a year grace period, goes into effect Thursday, Sept. 2, 2021. The code, which falls under section 125(1)(b) of the UK Data Protection Act 2018 (the Act), looks to protect UK children, i.e., people […]

This week, T-Mobile acknowledges a new data breach that has affected 40M+ people, and as does every breach, the impact of this event will continue to affect them for years to come (Paz, 2021). To those impacted, T-mobile is offering a bandaid, a free McAfee Identity Protection license. Offering an identity protection monitoring service or similar bandaid […]