Articles

CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC, on June 3, 2019, interviewed Roger McNamee, co-founder of Elevation Partners and early Facebook investor, on the topic of antitrust and personal information (CNBC, Adami & McNamee, 2019). According to McNamee antitrust views are changing. He notes that historically antitrust regulation was thought not to apply to Internet companies since the services they offered to […]

Read More →

A Year of GDPR: Looking Back & To The Future

A Year of GDPR: Looking Back & To The Future

This article was published by American Marketer (free) and Luxury Daily (paywall) on May 29, 2019. A year ago Saturday, May 25, marks the one-year anniversary of the GDPR (General Data Protection Regulation), a tsunami that washed on to the world’s shores.  Even though the GDPRGeneral Data Protection Regulation. waters have yet to settle, it […]

Read More →

Looking back on a year of GDPR – Summary

Looking back on a year of GDPR – Summary

The following GDPR insights from Michael Becker, along with those from eleven other industry leaders, were reproduced by the Mobile Ecosystem Forum (2019) in “Industry views: GDPR one year on” on May 23, 2019. It has been a year since the GDPR tsunami washed on to the world’s shores. And, even though the GDPR waters […]

Read More →

Creating Value from Personal Data: How Body Temperature is Driving Targeted Advertising

Creating Value from Personal Data: How Body Temperature is Driving Targeted Advertising

Kinsa is the maker of smart thermometers.  The Kinsa Bluetooth enabled smart thermometers don’t just measure a person’s temperature they help people better understand and manage their health, as well as help enterprises and brands detect outbreaks, plan resources, avoid product stockout, and market to customers. According to Kinsa’s web site(Kinsa Insights, n.d.), with data generated […]

Read More →

Books and Journals

Mobile Marketing Essentials: A MOBILE MARKETING TEXTBOOK FOR A MOBILE WORLD

Mobile Marketing Essentials: A  MOBILE  MARKETING  TEXTBOOK  FOR  A  MOBILE  WORLD

Teach all the Fundamentals of Mobile Marketing in one Textbook There are certain fundamental principles of mobile marketing and all digital and mobile marketing students should become familiar with them. Due to a significant lack of marketers with robust skills in mobile marketing, students who have these skills will have a clear advantage over other […]

Read More →

Part 5: The 11 principles of Connected Marketing

Part 5: The 11 principles of Connected Marketing

The more connected devices and services people have in their lives, the more they live in a state of constant connectivity. The more constantly connected they are, the more they have a mindset of “connectedness” – an awareness that they are constantly connected to their digital selves. That connectedness has caused and enabled irrevocable change […]

Read More →

Part 4: The Connected Marketer TCMI Summit & Awards Collected Insights From speakers and panelists

Part 4: The Connected Marketer TCMI Summit & Awards Collected Insights From speakers and panelists

The more connected devices we have in our lives, the more we are constantly connected. That constant connection leads to us living in a state of constant connectedness. Living in a state of connectedness has both caused and enabled an irrevocable change in our behavior. This leads to the rise of The Connected Marketer. Collectively […]

Read More →

Part 3: Personal Data: The Heart of Connected Marketing

Part 3: Personal Data: The Heart of Connected Marketing

Personal Data powers Connected Marketing. It is going to change the relationship between brands and connected individuals. Click here to download the eBook (.pdf, 5MB) The eBook was authored in collaboration with Paul Berney.

Read More →

Courses

MEF at MWC19: Digital privacy and the ‘grand awakening’

MEF at MWC19: Digital privacy and the ‘grand awakening’

When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is taking shape. People are now […]

Read More →

Mobile Marketing Essentials: A MOBILE MARKETING TEXTBOOK FOR A MOBILE WORLD

Mobile Marketing Essentials: A  MOBILE  MARKETING  TEXTBOOK  FOR  A  MOBILE  WORLD

Teach all the Fundamentals of Mobile Marketing in one Textbook There are certain fundamental principles of mobile marketing and all digital and mobile marketing students should become familiar with them. Due to a significant lack of marketers with robust skills in mobile marketing, students who have these skills will have a clear advantage over other […]

Read More →

The Rise of the Connected Marketer

The Rise of the Connected Marketer

Thursday, Feb. 25 at Atlanta Mobile Marketing Organization‘s, monthly event (2/26/16) mCordis gave the first public presentation of the “Rise of the Connected Marketer”. According to mCordis’ Michael Becker and Paul Berney, marketing is undergoing a transformation. As people become more connected, their changes in behavior, needs, wants, and expectations necessitate that marketers look at the world […]

Read More →

eBev 2015 – Where Digital Meets Beverage Marketing

eBev 2015 – Where Digital Meets Beverage Marketing

Miami offers a warm breath of fresh air in the brisk month of November.  It was also home to the 2015 eBev (electronic beverage) conference.  eBev 2015 featured keynotes, panels and breakouts delivered and led by some of the the beverage industry’s finest marketers, agencies, and martech providers, including Coca-Cola, Pepsi Co, Waterfall, Anheuser Busch, Heineken, E. & J. Gallo, ibotta, Fandango, SNIPP and many more.  […]

Read More →

Other Recent Posts

MyData 2019: Mapping the Personal Information Economy Workshop

MyData 2019: Mapping the Personal Information Economy Workshop

I’m getting excited. I’ll be speaking at the MyData 2019 Conference in two sessions: A two-part workshop on mapping the personal information economy ecosystem, and then will be on a panel titled Finding Fractals in our Data. Abstract: Mapping the Personal Information Economy Industry Mapping S1: Foundation Setting Mapping The Personal Information Economy Session 1—A Group Effort […]

Read More →

My Data 2019: Finding Fractals in our Data

My Data 2019: Finding Fractals in our Data

I’m getting excited. I’ll be speaking at the MyData 2019 Conference in two sessions: A two-part workshop on mapping the personal information economy ecosystem, and then will be on a panel titled Finding Fractals in our Data. Finding Fractal in our Data Abstract Our world continues to become increasingly digitized and there is no sign […]

Read More →

CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC, on June 3, 2019, interviewed Roger McNamee, co-founder of Elevation Partners and early Facebook investor, on the topic of antitrust and personal information (CNBC, Adami & McNamee, 2019). According to McNamee antitrust views are changing. He notes that historically antitrust regulation was thought not to apply to Internet companies since the services they offered to […]

Read More →

A Year of GDPR: Looking Back & To The Future

A Year of GDPR: Looking Back & To The Future

This article was published by American Marketer (free) and Luxury Daily (paywall) on May 29, 2019. A year ago Saturday, May 25, marks the one-year anniversary of the GDPR (General Data Protection Regulation), a tsunami that washed on to the world’s shores.  Even though the GDPR waters have yet to settle, it is abundantly clear […]

Read More →

Looking back on a year of GDPR – Summary

Looking back on a year of GDPR – Summary

The following GDPR insights from Michael Becker, along with those from eleven other industry leaders, were reproduced by the Mobile Ecosystem Forum (2019) in “Industry views: GDPR one year on” on May 23, 2019. It has been a year since the GDPR tsunami washed on to the world’s shores. And, even though the GDPR waters […]

Read More →

Top