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Mobile Marketing: How to leverage the mobile channel for marketing

Mobile Marketing: How to leverage the mobile channel for marketing

There are nearly 2.5 billion mobile subscribers worldwide with mobile penetration rates exceeding 100 percent in many industrialized nations. The growing use of mobile phones is changing our cultural and economic landscapes, including how firms communicate, interact and market to their prospects and customers. Marketers are beginning to leverage the mobile channel for marketing, a […]

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