Books & Journals

DMA 2014 Statistical Fact Book, Chapter 8: Mobile Marketing

DMA 2014 Statistical Fact Book, Chapter 8: Mobile Marketing

In 2014 I contributed the Mobile Marketing chapter to the DMA 2014 Statistical Fact Book. Click here to read the complete chapter.

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The consumer data revolution: The reshaping of industry competition and a new perspective on privacy

The consumer data revolution: The reshaping of industry competition and a new perspective on privacy

ompetitive advantage for businesses is now to be found in the use of data to understand customers. In this new data age, however, the individual is gaining a new power to demand a fairer share of the economic value of personal information. This paper considers how this shift will play out in the commercial arena and what businesses need to be willing to do in order to benefit.

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Web Marketing All-in-One For Dummies, 2 edition

Web Marketing All-in-One For Dummies, 2 edition

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, […]

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The Chemistry of Mobile Marketing

The Chemistry of Mobile Marketing

The Chemistry of Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2012, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click here to download the guide In the mobile world, relevant information—or relevant marketing—increasingly engages consumers. Four elements, similar to those in […]

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New Strategies for Mobile Marketing

New Strategies for Mobile Marketing

New Strategies for Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2011, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click here to download the guide. In just two decades, mobility has matured from a communication medium used by the executive road […]

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Mobile Marketing for Dummies

Mobile Marketing for Dummies

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with […]

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International Journal of Mobile Marketing (IJMM) Vol. 4 No. 2 Editors’ Letter

International Journal of Mobile Marketing (IJMM) Vol. 4 No. 2 Editors’ Letter

The transitional changes impacting mobile marketing are being felt across the industry. New devices and players are entering the market, seemingly on a daily basis. Social media and location-based services are challenging our understanding of how the mobile device impacts consumer interaction and control of personal information. Privacy issues have awakened regulatory concerns and could […]

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Reinventing Interactive and Direct Marketing

Reinventing Interactive and Direct Marketing

Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every […]

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International Journal of Mobile Marketing (IJMM) Vol. 4 No. 1 Editors’ Letter

International Journal of Mobile Marketing (IJMM) Vol. 4 No. 1 Editors’ Letter

The mobile phone is increasingly becoming a critical fixture of the lives of the majority of the world’s population. People are using their mobile phone for a wide range of activities, including personal communications, entertainment, information gathering, commerce and marketing. The mobile phone and its numerous messaging, voice and data channels provide an almost limitless […]

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Pioneering Tools for Mobile Development and Service

Pioneering Tools for Mobile Development and Service

In Strategic Mobile Design by Joseph Cartman and Richard Ting (2009) interviewed me about the development of mobile marketing solutions and services. In the interview, we discuss the future of the mobile internet, smartphones, and how mobile is irrevocably chaning marketing forever.

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