“Your identity [data] is your most
valuable possession.
Protect it.”
- Elastigirl, The Incredibles, 2004
Expert Consultancy for Ethical Organizational and Personal Data Management, and Marketing
Our Story
Identity Praxis is a consultancy led by Dr. Michael Becker, a marketing leader and educator specializing in digital identity, ethical data management, and knowledge systems. We are dedicated to assisting individuals and organizations in responsibly managing data and aligning technology with human principles.
With a wealth of experience and expertise, we aim to provide innovative solutions that address the evolving challenges of digital identity and data management.
Client & Student Stories
Dr. Becker is one of the most brilliant thinkers I’ve had the privilege to work with. He connects dots across disciplines and scales, bridging individual insight, organizational clarity, brand purpose, and systemic transformation. His integrity and his concern for what truly matters is genuine and a key driver of his work. Anyone who gets to learn from or collaborate with him can consider themselves fortunate.
— Nadja De Maeseneer, Marketing & Communication Consultant
The hands-on assignments made me feel capable of stepping into a marketing role, even without a traditional background. Overall, this course gave me a solid foundation and the confidence to explore marketing in more depth moving forward.”
— Victoria Serenity Cabanillas, May 2025.
Dr. Becker’s Mobile Marketing course shaped my path more than I ever expected. His commitment to authenticity, ethics, and deep expertise continues to guide me as I navigate a challenging marketing landscape. His work—both in the classroom and beyond—reminds me what it means to be a thoughtful, impactful educator. I’m grateful to have learned from someone who leads with such clarity and purpose.
— Dongwu Zhen, B.S. Business & Marketing, Class of 2024
“I’d be lying if I said I didn’t initially expect this class to be a little boring, but it turned out to be one of the most creatively fulfilling classes I’ve taken...I originally thought I’d just reflect on what was taught, but what really stood out to me were the experiences—how they pushed me to think differently and actively apply what I was learning.”
– Casey Ann Dean, May 2025.