Personal Data and Digital Identity, and a New Path to Value

I thoroughly enjoyed wrapping up the event with Ann Li about Personal Data and Digital Identity Management. In our session, we discussed the importance of a new approach to personal data and identity management, and how it can unlock a new era of growth and consumer benefits for both organizations and customers. By embracing emerging decentralized strategies alongside existing centralized and federated ones, businesses can strategically add significant commercial and operational value while prioritizing the customer experience. Collaboration and participation within the ecosystem is also crucial in meeting the demands of our ever-evolving markets. Below is an abstract of out talk, and the session recording is above for those who couldn’t be there in person.

Michael Becker interviews JP Morgan Chase's Ann Li, Head of Strategy, Partnership, and Data, International Consumer, Managing Director, at Mobile World Congress.

Personal Data and Digital Identity Management: A New Approach and Path to Value Personal data has underpinned growth across global economies for three decades and is now a systemically valuable resource. Personal data and identity management were two disparate yet connected subjects which are used to authenticate customers, drive research and insights, inform product strategies, mitigate fraud and other risks. A shift of customer attitudes, behaviors and regulation are placing individuals in greater control of their data and digital identity. This emerging data paradigm provides organizations an opportunity to access/unlock a new era of growth and consumer benefits for consumers and the organizations who serve them In this session, Ann Li, JP Morgan Chase’s Managing Director of International digital identity, investment strategy and partnerships, discusses JP Morgan Chase’s vision for a new approach to personal data and identity management and a new path to value. She will explore the importance of focusing on the individual and customer experience and how placing emerging decentralized personal data and identity strategies alongside existing centralized and federated ones have the potential—when embraced strategically—to add significant commercial and operational value to a business and people alike. She will also explore the imperative for collaborative ecosystem participation to meet the demands of our ever-evolving markets.

Managing Partner at Identity Praxis, Inc. | Website | + posts

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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