MyData 2019: Mapping the Personal Information Economy Workshop

MyData 2019: Mapping the Personal Information Economy Workshop

I’m getting excited. I’ll be speaking at the MyData 2019 Conference in two sessions: A two-part workshop on mapping the personal information economy ecosystem, and then will be on a panel titled Finding Fractals in our Data.

Abstract: Mapping the Personal Information Economy

Industry Mapping S1: Foundation Setting

Mapping The Personal Information Economy Session 1—A Group Effort To Set The Foundation

The personal information economy is upon us. It is fueled by a vibrant ecosystem of players—individuals, academics, entrepreneurs, established industry leaders, technologists, ethnologist, economists, evangelists, lawyers, regulators, policymakers, and more. Industry players are marching toward the day that individuals may effectively maintain oversight over their identity and personal information, to the day they achieve digital sovereignty. Who are all these players? Where are they? How exactly do they align, intersect, converge, and conflict with each other? Answers to these questions are not exactly clear. The goal of this industry mapping effort is to build a crowdsourced, interactive, industry map that will bring clarity to the personal information economy, to shed light on the inner workings of the industry, and to stimulate industry-wide collaboration, growth, and value exchange. 

Session 1 is the first part of a two-part MyData 2019 personal information economy industry mapping effort. The workshop facilitators and participants will use session 1 to work together to lay the foundation for the personal information economy ecosystem map. Session 1 will focus on,

  • building a cohesive community
  • digging into what’s required to develop and maintain an ecosystem map of the ever-evolving personal information economy
  • discussing the nexus of everyone’s motivations and use cases 
  • identifying & reviewing existing industry mapping efforts
  • engaging in an interactive session to develop a taxonomy and an ontological framework that could eventually become the basis of a collective ecosystem mapping effort
  • discussing and sharing process and technology that can be leveraged and developed to bring a personal information ecosystem map to life  

Desired output:

  • List of interested participants
  • Summary of community motivations and use cases
  • Published taxonomy & ontology prospectus
  • Published implementation proposals 

NOTE: 

1. Session 1 and Session 2 are intended to be independent, while people are welcome to attend both sessions there is no requirement to attend both 

2. MyData Global is hosting a #Mapping channel on Slack, join us here if you’d like to share thoughts before, during, or after the Mapping workshop. 

3. If you have example ontologies and ecosystems maps that you’d like to share or policy, process, and infrastructure ideas that the community can use to build the map please email them to Michael Becker at midu4jk7@digitalid.privowny.com.

Industry Mapping S2: Building the Map Together

Mapping The Personal Information Economy Session 2—A Group Effort To Start Building the Map

The personal information economy is upon us. It is fueled by a vibrant ecosystem of players—individuals, academics, entrepreneurs, established industry leaders, technologists, ethnologist, economists, evangelists, lawyers, regulators, policymakers, and more. Industry players are marching toward the day that individuals may effectively maintain oversight over their identity and personal information, to the day they achieve digital sovereignty. Who are all these players? Where are they? How exactly do they align, intersect, converge, and conflict with each other? Answers to these questions are not exactly clear. The goal of this industry mapping effort is to build a crowdsourced, interactive, industry map that will bring clarity to the personal information economy, to shed light on the inner workings of the industry, and to stimulate industry-wide collaboration, growth, and value exchange. 

Session 2 is the second part of a two-part MyData 2019 personal information economy industry mapping effort. The workshop facilitators and participants will use session 2 to work together to start developing the personal information economy ecosystem map and to establish a strategy on how to continue the collaborative effort to maintain the map development following the conference. Session 2 will focus on,

  • building a cohesive community
  • refining the taxonomy and ontology developed in session 1
  • starting to map by dividing the group into teams to work on framing and fleshing out specific parts of the map’s taxonomy and ontology
  • brainstorming and identifying industry participants
  • experimenting with one or more mapping tools

Desired output:

  • An initial mapping framework
  • An initial list of players to add to the map
  • Commitment to continuing after the conference 

NOTE: 

1. Session 1 and Session 2 are intended to be independent, while people are welcome to attend both sessions there is no requirement to attend both 

2. MyData Global is hosting a #Mapping channel on Slack, join us here if you’d like to share thoughts before, during, or after the Mapping workshop. 

3. If you have example people, companies, regulations, research centers, and studies, etc. that the community can use to build the map please email them to Michael Becker at midu4jk7@digitalid.privowny.com.

Speakers

Moderator

Viivi Lähteenoja
DEPUTY GENERAL MANAGER, MYDATA GLOBAL

Panelists

Michael J. Becker
STRATEGIC ADVISOR AND PRODUCT LEAD FOR ASSURANT’S DIGITAL IDENTITY PLATFORM, ASSURANT

Will Abramson
STEERING GROUP MEMBER, MYDATA SCOTLAND

Paul-Olivier Dehaye
PERSONALDATA.IO

Program Details

Track: Value for People
Host: Viivi Lähteenoja
Place: Hall B1
Time: 15:15 – 16:30 Thursday

Managing Partner at | Website

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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