“We Are The Future” – A Video To Prepare You for Your Future

I absolutely love this video!

Back on Feb 7, 2011, the team at PHD released “We Are The Future” as a promotional video to stimulate discussion within the marketing industry.

I’ve been referencing it for years in my classes. It is as relevant today as it was back then, more so in fact.

The video recognizes that

  • People’s expectations are changing, they expect tailored and personalized content and experiences
  • Voice, gesture, intent, augmented reality, and embedded eCommerce are becoming the cornerstone to consumer engagement
  • Everything’s going to be connected, cars, phones, social media graphs and more
  • Personal data will be a currency to offset marketing costs and that people will wake up and expect to be paid for their data
  • People will take action to take control of and protect their data, like using adblockers

The personal information economy is coming. Get ready. The Age of the Connected Individual is near.

Managing Partner at Identity Praxis, Inc. | Website | + posts

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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