Mobile Marketing Essentials: A MOBILE MARKETING TEXTBOOK FOR A MOBILE WORLD
Teach all the Fundamentals of Mobile Marketing in one Textbook
There are certain fundamental principles of mobile marketing and all digital and mobile marketing students should become familiar with them. Due to a significant lack of marketers with robust skills in mobile marketing, students who have these skills will have a clear advantage over other candidates when it comes time to pursue their careers in marketing.
Use Case Studies
Learning by case study is one of the most effective methods for students to become familiar with marketing concepts and the decision-making processes involved in running a business. With that in mind, the authors of Mobile Marketing Essentials decided to include a case study in every single chapter that demonstrates the concept discussed in that chapter.
Teach Up-to-date Concepts
The book combines the fundamentals of mobile marketing with its application in different companies. Students will learn how to leverage mobile audiences, mobile apps, and mobile advertising among other key concepts.
See Stukent.
Written in collaboration with Paul Berney, Michael Hanley, Mary Beth McCabe.
Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.