Part 5: The 11 principles of Connected Marketing
The more connected devices and services people have in their lives, the more they live in a state of constant connectivity.
The more constantly connected they are, the more they have a mindset of “connectedness” – an awareness that they are constantly connected to their digital selves.
That connectedness has caused and enabled irrevocable change in their expectations and behaviour.
The three combined; the means of connection, the connectedness mindset, and
Serving the Connected individual requires a different approach; one that focuses on creating connected brands. These connected brands will be created by The Connected Marketer.
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The eBook was authored in collaboration with Paul Berney.
Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.