Part 4: The Connected Marketer TCMI Summit & Awards Collected Insights From speakers and panelists

Part 4: The Connected Marketer TCMI Summit & Awards Collected Insights From speakers and panelists

The more connected devices we have in our lives, the more we are constantly connected.

That constant connection leads to us living in a state of constant connectedness.

Living in a state of connectedness has both caused and enabled an irrevocable change in our behavior.

This leads to the rise of The Connected Marketer. Collectively these changes have led to the rise of The Connected Individual

The Summit brought together marketers and marketing technology companies that could help expand on the challenges and opportunities that arise from living in the age of the connected individual.

Click here to download the eBook (.pdf, 5MB)

The eBook was authored in collaboration with Paul Berney.

Managing Partner at | Website

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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