Part 2: The Rise of The Connected Marketer

Part 2: The Rise of The Connected Marketer

We now live in the age of the connected individual. How should marketers respond? What has changed and what remains the same?

In many ways nothing has changed; the fundamental task for marketers is to understand the needs of their target audience and find a way to meet those needs in a mutually valuable way. But the needs and expectations of those connected individuals has changed.

The Connected Marketer approach offers a way to understand connected individuals, to enable them, to make their lives easier and ultimately to serve them.

The underlying principle of being a Connected Marketer is to create value with those individuals, not from them.

Click here to download the eBook (.pdf, 5MB)

The eBook was authored in collaboration with Paul Berney.

Managing Partner at | Website

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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