Part 2: The Rise of The Connected Marketer

We now live in the age of the connected individual. How should marketers respond? What has changed and what remains the same?

In many ways nothing has changed; the fundamental task for marketers is to understand the needs of their target audience and find a way to meet those needs in a mutually valuable way. But the needs and expectations of those connected individuals has changed.

The Connected Marketer approach offers a way to understand connected individuals, to enable them, to make their lives easier and ultimately to serve them.

The underlying principle of being a Connected Marketer is to create value with those individuals, not from them.

Click here to download the eBook (.pdf, 5MB)

The eBook was authored in collaboration with Paul Berney.

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