An Interview with Adbrain

An Interview with Adbrain

Michael Becker interviews Ed Chater, CMO of Adbrain. As technology plays a more prominent role in our daily lives, individuals now have multiple connected devices that they interact with on a consistent basis. An individual can interact with a brand on a variety of devices and from a brand’s perspective, the brand might incorrectly assume that this is multiple people, when in fact, it is just one person.

Adbrain solves this problem of customer identity across multiple devices by collecting data to create a customer ID. As individuals continue to increase the number of devices and sensors associated with them, brands will find it more necessary to dig through the clutter of data to understand how consumers are interacting with the brand. Watch the video to find out more about customer identification and building an owned media causeway.

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Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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