An Interview with XpressBuy
Michael Becker speaks with Ryan Helmstetler, the Director of Sales and Marketing at XpressBuy.
XpressBuy has found a unique solution to driving mobile commerce from other mobile applications such as Instagram, Kik, Facebook Messenger, Whats App, and more. This has reduced the friction in potential buyers going from discovery to transaction. Now users can easily purchase an item they see on these channels with a tap of a finger.
With 60% of Instagram users discovering new content on the platform, and 75% saying that a post has inspired them to take action, it is surprising that there is only one path of purchase they can take. Watch to find out how XpressBuy is able to take a brand’s eCommerce platform to where the consumers are.
Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.