An Interview with Candy Lab

An Interview with Candy Lab

In this episode of the mobile insight series Michael Becker speaks with the dynamic duo, Andrew Couch and Andrew Kirkland on Augmented Reality (AR) powered by Candy Lab. While many people may associate AR with the distant future, Candy Lab has made Augmented Reality a reality for everyone. 

Rather than waiting a year and a half to create an app and then spending more time and money to create an AR experience, Candy Lab can make it all happen in 30 to 45 days. By using pre-existing apps and white labeling them, with Candy Lab, AR is a much more attainable goal. Watch the video to find out more about the key issues and misconceptions related to AR. 

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Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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