An Interview with Adam Spector from LiftIgniter

An Interview with Adam Spector from LiftIgniter

Michael Becker interviews Adam Spector, Co-Founder and Head of Business at LiftIgniter, discussing how machine learning can deliver personalization at scale.

Watch the video to find out more about the key issues that publishers are currently challenged with. These three issues are:
1. Internal and External discovery
2. Engagement
3. Modernization

Ultimately, these issues are all components of a marketer’s main goal, understanding users in real time. Given the modern capabilities enabled through digital technology, marketers need to understand users and deliver relevant content in real-time to not only stand out and build trust, but be successful in today’s marketing landscape. Watch the video for a complete breakdown.

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Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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