An Interview with Max Semenchuk from Seductive Mobile

An Interview with Max Semenchuk from Seductive Mobile

Michael Becker interviews Max Semenchuk, CEO of Seductive Mobile, an app development company. 

Seductive Mobile develops mobile apps for business, (excluding games) primarily service apps. In this video, Max shares his insights on the process of creating apps for mobile phones as well as describing the difference between native apps and web apps. This interview will also give viewers an understanding of why they should create an app and who they should be creating it for. Lastly, Max describes the best practices and the common mistakes involved in creating apps.

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Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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