Perry Drake on Marketing & UMSL Midwest Digital Marketing Conference
Find out from two leaders in the marketing industry, how marketing has evolved and a preview of the UMSL Midwest Digital Marketing Conference. mCordis’ Michael Becker interviews Perry Drake, the assistant professor of social media and digital marketing at the University of Missouri St. Louis. In the words of Drake, “what isn’t marketing today? Almost everything is marketing. Marketing has never been more complicated, but at the same time, it has never been more exciting!” Listen to the entire interview below.
Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.