Book: Careers In eCommerce and Digital Marketing

Book: Careers In eCommerce and Digital Marketing

If you’re just getting started in marketing, have been at it a while, or are looking to staff your open digital and eCommerce marketing positions, I highly recommend you take the time to download and read through Jerry Bernhart’s new book Careers In eCommerce and Digital Marketing, which is available on Amazon as a Kindle Edition for $9.99.

“If you’ve been thinking about getting 
into digital marketing, now is the time to do it!,” 
says Amy Africa (p7).

Jerry has been a successful marketing and sales executive recruiter for over a quarter century and he has integrated his direct experience with insight from numerous interviews to write this book. The book explains the:

  • various job categories available with digital and eCommerce marketing
  • best sources of digital marketing jobs
  • hottest new jobs being created in the digital marketing space
  • education resources that help candidates gain an edge, both in their search and their careers
  • variety of digital marketing career paths available
  • skills, experience, and other key attributes candidates need to position themselves for digital marketing jobs
  • digital marketing jobs of the future
  • how to work with an executive recruiter

Jerry notes, “Digital marketing is at the early stages of a golden era of employment. Employers are scrambling to lure the best talent available” (p 5). I agree with him. 

It is very hard to be a marketer today with out embracing digital, this book will help.

Managing Partner at | Website

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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