Mobile Is Gobbling UP Our Attention

Mobile Is Gobbling UP Our Attention

If you have not noticed, it is a mobile-digital world.

New research released from eMarketer today reports that mobile is taking the lion share of our digital attention and is quickly on path to taking over TV, the mainstay of mainstream above the line marketing for the last fifty years (I don’t miss an episode of Game of Thrones and I watch every one of them on my phone).  

According to eMarketer, 23.3% of  major media consumption by U.S. adults happens through mobile, this is up from 3.7% in just four years, while TV has dropped from 40.9% to 36.5% in the same time period.  As seen in the chart above, mobile and Other digital media are the only media consumption growth areas.  Moreover, let us not forget that we’re using our mobile phone and devices while watching TV, about 35% of the time, according to Millward Brown’s Digital & Media Predications 2014 study, we’re multi-screening. 

Mobile is everywhere, at all times.  Are you ready?

Managing Partner at | Website

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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