eMarketer – A Resource You Should Not Live Without
I was recently interviewed by eMarketer to provide a testimonial about their service. You can see the video here. If you’re in marketing and you’re not a subscriber and regular user of eMarketer, you really should reconsider. eMarketer is an unbelievably valuable service. eMarketer provides:
- an aggregation of secondary market research and reports that influence everyday marketing decisions on a host of topics, including advertising & marketing, B2B, demographics, email, mobile, search, media usage, social media, video, etc.
- research and data that are easily consumed through clear charts and graphs. Each graph includes a reference to the original source, which you can use as a breadcrumb to dig deeper and find even more industry insights both in and outside of eMarketer
- a digital world atlas and comparative estimation tool, which you can use to make a quick comparison of what leading analysts are reporting
- reports that combine the aggregated research and data with insightful and forward-looking commentary from in-house eMarketer analysts
- original webinars
- original interviews with industry leaders
- local events and ready access to their analysts
And, if the above was not enough, the people at eMarketer are wonderful to work with.
I use eMarketer multiple times a day, every day, and for a wide range of purposes. I use it for:
- inspiration
- backing up or refuting arguments
- mCordis award, certification and workshops
- individual and team exercises and case studies
- developing and supporting client strategies
- proposal responses
- press and analyst briefing preparation
- articles, white papers, case study and success story development
- blog posts
- and more
eMarketer is not the only data and insights tool I use, but it is certainly one I never leave home with out (it has a really useful smartphone and iPad app). Don’t think of eMarketer’s annual subscription fee as a cost, think of it as an investment in your business, in your people and in your clients. Used properly, eMarketer will help you make better, more informed and faster business decisions.
Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.