Reinventing Interactive and Direct Marketing

Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer.

To help you profit from this new reality, Stan Rapp introduces a new paradigm―iDirect― the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers.

In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including:

  • John Greco, President of the Direct Marketing Association: How to Market Directly or Be Left Behind
  • Professor Don Shultz, PhD, Northwestern University: Media Allocation for a Mass Networking Landscape
  • Lucas Donat, President, Donat/Wald: ROI positive Advertising via TV and Print for the iDirect Marketer
  • Mike Caccavale, Founder and CEO, Pluris Marketing: Instant Delivery of Thousands of Individualized Messages
  • Michael Becker, VP Mobile Strategies, iLoop Mobile: Hold the Consumer in the Palm of Your Hand with Mobile
  • Melissa Read, PhD, Vice President of Research and Innovation, Engauge: The Psychology of Motivating Desired Behavior On- and Offline
  • Tim Suther, Acxiom SVP Global Multichannel Marketing Services: Releasing the Full Power of iDirect Fundamentals

This title is available on Amazon.

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