International Journal of Mobile Marketing (IJMM) Vol. 3 No. 2 Editors’ Letter

International Journal of Mobile Marketing (IJMM) Vol. 3 No. 2 Editors’ Letter

The maturing of the mobile channel, its ubiquity and the potential for personal, one-to-one contextually-relevant interactive exchanges with friends, colleagues, prospects, clients, customers, investors, the press, and society is driving marketers and consumers to explore the possibilities of using the mobile channel and mobile-enahanced media as an enable for marketing and commerce.

See complete editors’ letter (PDF).

Managing Partner at | Website

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

Michael Hanley Ball State University
Michael Hanley

Michael Hanley is an Associate Professor of Advertising in the Department of Journalism at Ball State University at Muncie. He teaches mobile marketing, advertising, branding, media planning and buying, and mass media research.

His personal research focus is mobile marketing and advertising. He is recognized as one of the leading academic mobile marketing researchers in the U.S.

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