International Journal of Mobile Marketing (IJMM) Vol. 3 No. 2 Editors’ Letter

The maturing of the mobile channel, its ubiquity and the potential for personal, one-to-one contextually-relevant interactive exchanges with friends, colleagues, prospects, clients, customers, investors, the press, and society is driving marketers and consumers to explore the possibilities of using the mobile channel and mobile-enahanced media as an enable for marketing and commerce.

See complete editors’ letter (PDF).

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