Ethnicity and Mobile Marketing Usage

Ethnicity and Mobile Marketing Usage

Demographics play a huge role in mobile usage behavior and patterns, including age, ethnicity, gender and household income.

The following table (data sourced from M:Metrics) provides an overview of the different usage patterns of SMS and mobile browsing across demographics.

The following graphs show SMS usage:

By age:

Source: M:Metrics, Oct. 2008

By gender:

Source: M:Metrics, Oct. 2008

By Household Income:

The following graphs show browser usage:

By age:

Source: M:Metrics, Oct. 2008

By gender:

Source: M:Metrics, Oct. 2008

By household income:

Source: M:Metrics, Oct. 2008

Channels most use for Short Code based SMS Opt-in:

Source: M:Metrics, Oct. 2008

Title Image by Alexandr Ivanov from Pixabay

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Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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