This week, July 27, 2016 in San Francisco, California, I had the pleasure of attending Swrve’s mobile moments event, graciously hosted by their client and partner Microsoft. Martin Doettling, Swrve’s CMO, kicked off the afternoon exclaiming how mobile has changed the way we interact, communicate, shop, and ultimately, live. With the introduction of Pokémon GO, mobile has taken on […]
Thursday, Feb. 25 at Atlanta Mobile Marketing Organization‘s, monthly event (2/26/16) mCordis gave the first public presentation of the “Rise of the Connected Marketer”. According to mCordis’ Michael Becker and Paul Berney, marketing is undergoing a transformation. As people become more connected, their changes in behavior, needs, wants, and expectations necessitate that marketers look at the world […]
Miami offers a warm breath of fresh air in the brisk month of November. It was also home to the 2015 eBev (electronic beverage) conference. eBev 2015 featured keynotes, panels and breakouts delivered and led by some of the the beverage industry’s finest marketers, agencies, and martech providers, including Coca-Cola, Pepsi Co, Waterfall, Anheuser Busch, Heineken, E. & J. Gallo, ibotta, Fandango, SNIPP and many more. […]