Digital Identity
Identity & Personal Information

The Grand Awakening, Rise of Personal Information Management


Our Services

Identity & personal information management strategy, solution/product, business, & market development management and advisory

Connected/digital/mobile marketing advisory

Public & private event & conference workshops, courses, panels, and keynotes

Scholarship & education, futurist and thought-leadership advisory

Michael Becker at Mobile World Congress 2019
Michael Becker presenting Mobile World Congress 2019


CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC, on June 3, 2019, interviewed Roger McNamee, co-founder of Elevation Partners and early Facebook investor, on the topic of antitrust and personal information (CNBC, Adami & McNamee, 2019). According to McNamee antitrust views are changing. He notes that historically antitrust regulation was thought not to apply to Internet companies since the services they offered to […]

A Year of GDPR: Looking Back & To The Future

This article was published by American Marketer (free) and Luxury Daily (paywall) on May 29, 2019. A year ago Saturday, May 25, marks the one-year anniversary of the GDPR (General Data Protection Regulation), a tsunami that washed on to the world’s shores.  Even though the GDPRGeneral Data Protection Regulation. waters have yet to settle, it […]

Looking back on a year of GDPR – Summary

The following GDPR insights from Michael Becker, along with those from eleven other industry leaders, were reproduced by the Mobile Ecosystem Forum (2019) in “Industry views: GDPR one year on” on May 23, 2019. It has been a year since the GDPR tsunami washed on to the world’s shores. And, even though the GDPR waters […]

Creating Value from Personal Data: How Body Temperature is Driving Targeted Advertising

Kinsa is the maker of smart thermometers.  The Kinsa Bluetooth enabled smart thermometers don’t just measure a person’s temperature they help people better understand and manage their health, as well as help enterprises and brands detect outbreaks, plan resources, avoid product stockout, and market to customers. According to Kinsa’s web site(Kinsa Insights, n.d.), with data generated […]

Failed Scoring: Facial Recognition, Potential for False Positives, & Importance of Design

Last week I wrote a piece on the practice of derived inference, aka scoring; that is, the practice of using computer algorithms to infer insight from data. A key undercurrent of this piece was the issue of false positives. False positives occur when a derived result is presumed to be accurate, aka positive, but it […]

An Interview with Sarah Ramirez: Facebook introduces new capabilities for businesses, influencers

Sarah Ramirez at Luxury Daily reached out and asked me some questions about Facebooks’ recent announcements, Which new feature (Instagram Checkout for creators, WhatsApp Business, other, etc.) do you think is most significant for brands? Why is it important for Facebook to emphasize privacy? How can luxury brands take advantage of new features? You can […]


One word best describes Michael: driven. On top of that he is a true entrepreneur, futurist, strategist and operator who knows how to get things done. He is a pillar within the identity and personal information ecosystem. To those who know him best, Michael is always moving forward. His passion, gung-ho spirit and energy inspire me. I value his strategic bent of mind, marketing chops and prescriptive thinking, and appreciate the support he has given me and my company over the years. Mickey Kahn, Chairman/CEO, publisher and editor in chief Company NameLuxury Daily, American Marketer, Napean LLC
Michael has participated in our Digital Advisory Board since its inception. He has delivered new thinking and creative partnership and marketing ideas with every meeting, pushing further and deeper for fresh perspectives. Michael cares deeply about his client and his work, and his passion is unparalleled. Kelli Ertel
Michael has participated in our Digital Advisory Board since its inception. He has delivered new thinking and creative partnership and marketing ideas with every meeting, pushing further and deeper for fresh perspectives. Michael cares deeply about his client and his work, and his passion is unparalleled. Kelli Ertel
Mr. Michael is a perfect instructor. I benefited a lot from his Lynda.com Mobile Marketing Fundamentals course. The course contained great illustrations and was delivered in a practical manner. I am sure this course would be great for every digital marketer. I am looking for more publications from Mr. Michael and I am grateful that he is so open with sharing his knowledge and expertise with others. Mohamed Samir
I have known Michael Becker for over 10 years, during which time I have seen him develop and execute one of the most innovative and forward-thinking companies in the mobile space. Michael is a true rainmaker with the ability to craft and deploy creative solutions; his innate business sense and gregarious personality allow him to differentiate his offerings from competitors and standout in a crowded market. Vince Canobbio
Michael Becker is one of the most insightful professors that I have encountered. His National University Advanced Mobile Marketing Strategy course was challenging. It raised my personal awareness of mobile. It presented me with an entirely new vocabulary that I did not even know existed. In particular, appreciated how he incorporated his professional experience and personal opinions throughout the course. I see, now, that marketers do not need a mobile strategy, rather their strategy needs mobile. Furthermore, this course introduced me to a new concept, the Personal Data Economy. It helped me recognize that people can and should be empowered to control their personal information, to manage their digital sovereignty. Change is coming, we should all start preparing ourselves now. Joe Louis Burroughs II
Michael is a great advisor on every level of marketing and strategy. He is the go-to source for marketers who wish to truly understand how to engage in this era of connectivity! Mich Hancock
Michael is a founding member of our Digital Advisory Board. Have a problem to solve or an opportunity to take advantage of? Michael is our go-to person. He always provides not just one but many ideas, insights, books, apps or introductions to members of his network. Thank you, Michael! Carey Bongard